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Wunderman - New York

Prasad Iyer

SVP Data & Analytics

Prasad is a global business executive with experience in marketing strategy, advertising, analytical consulting, product innovation and management, financial planning and analysis, and data and technology partnerships/M&A.

He held various leadership roles in consulting and account management at DMB&B, Carat, Marketing Management Analytics and Information Resources, Inc. in CPG, retail, automobiles and financial services across different geographies. He then held various corporate leadership positions at MasterCard in business intelligence, marketing, finance, and product and services. Most recently, he worked at MasterCard in the division that monetizes transaction data to develop information services products and was exposed to clients and partners in telecommunications, automobiles, retail, technology/consulting and ad tech. While at MasterCard, he also was instrumental in developing and implementing a strategy to transform the “Priceless” advertising campaign into a consumer engagement platform. He is passionate about helping clients solve their business problems using the power of data and analytics at scale.

In the data and analytics area, Prasad is well versed in data and consumer privacy, software as a service and data as a service platforms, applications of IoT, loyalty platforms, business intelligence and dashboards, marketing ROI and optimization, sales forecasting, attribution, content measurement, Web and social analytics, shelf assortment and consumer choice optimization, price and promotion analytics, brand tracking, consumer usage and attitude studies, copy optimization, real-time offer presentment and redemption, consumer propensity models, audience development, segmentation (behavioral, attitudinal, demographic/geographic), financial modeling and forecasting, and M&A financial assessment.