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Wunderman - New York

Insight

Global CCO Lincoln Bjorkman on the impact of digital transformation on the creative role

As part of CMO.com’s October series about creativity and design-led thinking, Global CCO Lincoln Bjorkman sat down with Alan Hart, creator and host of “Marketing Today with Alan Hart,” to talk about the impact of digital transformation on the creative role. During their interview, Lincoln shared his insights on how creatives need to continuously challenge themselves and raise the bar to keep up with the constant changes in today’s marketing world.
 
“If you want to be a successful creative ... you have to change and grow and learn all the time. You cannot ever be set in your ways. You have to master new tools and new disciplines,” said Lincoln. Listen to the full podcast here.