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Global CEO Mark Read on the Future of Advertising

Technology continues to shape the advertising industry, we’ve already seen dramatic shifts powered by 3D, artificial intelligence, augmented reality, and virtual reality. In the latest installment of the CMO.com Wants To Know series, Global CEO Mark Read shares his predictions on the future of advertising, noting that we need to show the upside of investing in digital media: "This can build brands and, most importantly, drive sales."