James Sanderson, MD of Wunderman Inside, On How to Fix the Retail / Agency Disconnect
When agencies sit next to their clients, relationships deepen, the complexity of omnichannel is simplified, insight goes through the roof, and priorities and objectives align. In retail marketing, performance is everything, and even the tiniest optimization within the digital customer journey can have a dramatic impact on sales. And these moments happen more often when we work as one.
Read James Sanderson's full POV via Campaign.