Pedro Reiss Joins Wunderman Brasil as New CEO
After eleven years as the head of digital agency F.biz, Pedro Reiss joins Wunderman Brasil as the new CEO, reporting to Juan Pablo Jurado, the CEO of Latin America. An 18-year veteran in the digital and mobile markets, Reiss helped transform the F.biz into one of the most successful agencies in Brasil, a process that led to its acquisition by WPP in 2011. In his new role, he’ll integrate the operations of Pmweb and KBM, and assess new acquisitions to strengthen the agency’s portfolio.
“Pedro Reiss is one of the leaders responsible for making F.biz one of the most creative and innovative advertising agencies in Brazil. We will now leverage his talent and in-depth technical know-how to help strengthen Wunderman’s leadership in the country’s digital markets, bringing together creative excellence and plenty of technology, data and e-commerce,” says Mark Read, Wunderman’s and WPP’s Global CEO.