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Wunderman - New York

AI Voice Recognition

Will Voice-Powered Shopping Be The Death Of Brands?

After years of uninspiring consumer adoption, we’re finally seeing major moves to make voice-powered shopping part of our lives. In his article for PSFK, Rob Curran, Wunderman's head of customer experience, asks: in a world where we ask our artificial intelligence to sort out most of our shopping for us, what place is there for brands?