Wunderman Global CMO, Jamie Gutfreund on first-party data
At Salesforce Dreamforce, attendees are talking about the so-called "fourth industrial revolution" - how everything is connected.
Agencies such as Wunderman can be the link that helps brands navigate the adoption of cloud-computing services and the messages they want to send and helps clients transform what's a significant marketing investment to deliver campaigns or services.
But to get there, says, Wunderman Global CMO, Jamie Gutfreund, brands must have first-party data, adding that companies such as Unilever bought Dollar Shave Club for that exact reason. Read the Ad Age article here.